He says that number is actually generous, considering that it's five times the amount of after-tax cash flow they would be making. The founders defend themselves by saying that they think $300,000 for 5% (source) is a good deal, since using a Shark to acquire more licenses like Marvel and DC will make their business explode. Investor Lori Greiner says she won't do a deal because she doesn't think she's right for the company. O'Leary follows suit because he thinks the entrepreneurs have gotten ahead of themselves. Herjavec is a fan of the product and the founders themselves but agrees with O'Leary. "Here's my challenge with it. You're in love with the future. I mean you have to believe in the future, but you can't love the future so much that it changes your metrics of today," Herjavec says. "I really wish there was a more reasonable value that you had on this business.
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